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新编大学国际商务英语函电教程【2025|PDF下载-Epub版本|mobi电子书|kindle百度云盘下载】

新编大学国际商务英语函电教程
  • 冯祥春，隋思忠主编 著
  • 出版社： 北京：中国商务出版社
  • ISBN：9787801818232
  • 出版时间：2008
  • 标注页数：316页
  • 文件大小：12MB
  • 文件页数：331页
  • 主题词：国际贸易－英语－电报信函－写作－高等学校－教材

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图书目录

Unit 1 Layout of a Business Letter1

Exercises7

Unit 2 Establishment of Business Relations9

Sentence Patterns:9

1．Self-introduction2．Initial Intentions and DesiresText:9

1．Self-introduction2．Asking to Establish Business Relations3．Asking for Catalogues4．Invitation to Guangzhou FairWords in Focus:inform,benefit,deal,enclose17

Exercises19

Unit 3 Enquiry24

Sentence Patterns:24

1．Interest and Desires2．Enquiries3．RepliesText:24

1．Showing Interests in Goods2．Making an Enquiry3．Reply to an Enquiry4．Asking to Send Proforma InvoiceWords in Focus:interest,appeal,supply,confirm30

Exercises32

Unit 4 Quotations and Offers38

Sentence Patterns:38

1．Quotations2．Offers3．Counter-offersText:38

1．Quotation2．Offer3．Request of Reduction in Price4．Counter-offerWords in Focus:quote,offer,price,advise47

Exercises51

Unit 5 Sales Promotion56

Sentence Patterns:56

1．Introduction of Goods2．Comparison of Goods3．Offering Favorable Terms4．Advice and RecommendationsText:56

1．Introducing Commodity2．Comparison of Goods3．Promotion of a New Product4．Recommendation of a SubstituteWords in Focus:sell,compare,compete,credit64

Exercises67

Unit 6 Order73

Sentence Patterns:73

1．Placing Orders2．Reply to Orders3．Execution of an OrderText:73

1．Placing an Order2．Execution of an Order3．Delay in Fulfilling an Order4．Declining an OrderWords in Focus:order,accept,execute,stock82

Exercises85

Unit 7 Terms of Payment（Ⅰ）90

Sentence Patterns:90

1．Choice of Terms of Payment2．Urging Establishment of L/C3．Establishment of L/CText:90

1．Introducing Terms of Payment2．Acceptance of Payment by D/P instead of D/A3．Urging Establishment of L/C4．Advising Establishment of L/CWords in Focus:pay,draw,stipulate,charge99

Exercises102

Unit 8 Terms of Paymentt（Ⅱ）109

Sentence Patterns:109

1．Amendment of L/C2．Extension of L/C3．OthersText:109

1．Asking for Amendment to L/C2．Amending L/C as Allowing Transshipment and Partial Shipments3．Extension of L/C4．Banking Advice of T/T RemittanceWords in Focus:amount,account,cover,value119

Exercises122

Unit 9 Insurance129

Sentence Patterns:129

1．Arrangement of Insurance2．CompensationText:129

1．Introducing Insurance Terms2．Asking for Insurance Arrangement3．Advising Insurance Effected4．Clarification of Insurance TermsWords in Focus:insu re,assure,effect,refer139

Exercises142

Unit 10 Shipment148

Sentence Patterns:148

1．Shipping Instructions2．Shipping Advice3．Shipping DocumentsText:148

1．Urging Shipment2．Shipping Instructions3．Shipping Advice（Ⅰ）4．Shipping Advice（Ⅱ）Words in Focus:forward,regard,regret,ship158

Exercises161

Unit 11 Packing169

Sentence Patterns:169

1．Packing2．MarkingText:169

1．Buyer's Requirements for Packing and Marking2．Informationof Packing3．About Outer Packing4．Size TicketsWords in Focus:pack,specify,source,avail178

Exercises181

Unit 12 Claim187

Sentence Patterns:187

1．Making Complaints2．Lodging Claims3．Acceptance of Claims4．Rejection of ClaimsText:187

1．Complaint of Order Cancellation2．A Claim for Short-weight and Inferior Quality3．Proposal for Settlement of a Claim4．Recommending a Joint ArbitratorWords in Focus:complain,claim,compensate,settle199

Exercises202

Unit 13 Agency208

Sentence Patterns:208

1．Asking for Agency2．Appointment of Agency3．Refusal to Application for AgencyText:208

1．Application for Agency2．Stating Main Points in Agency Agreement3．Refusal to Agency Application4．Agent's Complaint of Slow DeliveryWords in Focus:act,conform,market,favour219

Exercises221

Unit 14 Flexible Trade228

Sentence Patterns:228

1．Processing Trade2．Compensation Trade3．Joint VentureText:228

1．Processing after Samples with Supplier's Materials2．Concerning Compensation Trade3．Inquiry about Conditions for Joint Ventures4．Confirmation of the Main Points in Joint Venture AgreementWords in Focus:negotiate,business,limit,exchange238

Exercises241

Unit 15 E-mail247

Exercises257

Key to Exercises260

Examination and Keys304

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