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商务英语阅读 上【2025|PDF下载-Epub版本|mobi电子书|kindle百度云盘下载】

商务英语阅读 上
  • 国晓立，周树玲主编 著
  • 出版社： 北京：对外经济贸易大学出版社
  • ISBN：9787810789318
  • 出版时间：2007
  • 标注页数：169页
  • 文件大小：2MB
  • 文件页数：178页
  • 主题词：商务－英语－阅读教学－高等学校：技术学校－教材

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图书目录

Unit 1 International Trade1

Fast Reading Ⅰ U.S.Presses Japan on Farm Imports and India on World Trade Talks5

Fast Reading Ⅱ China Maps Out Economic Plan to Promote Sustainable Growth7

Unit 2 Settling Disputes—the WTO's Unique Contribution10

Fast Reading Ⅰ Integrated Negotiation15

Fast Reading Ⅱ Dialogue Key to Resolving IPR Disputes17

Unit 3 Globalization and Its Impact on the Business20

Fast Reading Ⅰ Population and Globalization25

Fast Reading Ⅱ Norway and Peru Next China's Trade Targets28

Unit 4 Can Sino-U.S.Trade Friction Be Solved by Appreciation of RMB?30

Fast Reading Ⅰ Solving the Trade Imbalance35

Fast Reading Ⅱ Survey:Cheap Exports of China Reduce World Inflation37

Unit 5 Don't Fence Me Out!40

Fast Reading Ⅰ Bush Administration Seeks to Lower Trade Barriers with Latin America45

Fast Reading Ⅱ China:U.S.Piracy Complaint May Hurt Ties48

Unit 6 China,Dumping or Not50

Fast Reading Ⅰ Chinese Lighter Producers Win EU Anti-Dumping Suit56

Fast Reading Ⅱ China Steel Companies Win Anti-dumping Cases59

Unit 7 The Force Behind the Nike Empire61

Fast Reading Ⅰ Richard Branson and His Virgin Kingdom65

Fast Reading Ⅱ A Most Influential Person of the 20th Century68

Unit 8 Regional Economic Integration71

Fast Reading Ⅰ China ASEAN to See Closer Economic Ties77

Fast Reading Ⅱ Speech by President Hu Jintao of China at the 12th APEC Economic Leaders'Meeting79

Unit 9 Environment,Trade,and Investment82

Fast Reading Ⅰ The Effects of Trade Liberalization on the Environment86

Fast Reading Ⅱ EU Leaders Agree to Cut Greenhouse Gases89

Unit 10 Negotiation Skills and Strategies91

Fast Reading Ⅰ Business Is Negotiation95

Fast Reading Ⅱ Negotiating Customer Agreements98

Unit 11 "Toyota"of China100

Fast Reading Ⅰ Kodak to Slash 3,000 More Jobs as It Wraps up Overhaul105

Fast Reading Ⅱ Microsoft,Lenovo to Set Up Joint R＆D Center107

Unit 12 The Survival of the Old Brands110

Fast Reading Ⅰ Honda Plans New Brand through Guangzhou Venture114

Fast Reading Ⅱ Pu'er:The Tea That Changed a County116

Unit 13 E-commerce:Doing Business Online119

Fast Reading Ⅰ Going Shopping?Go Global!123

Fast Reading Ⅱ E-Trading Helps Small Firm Bag Market Share126

Unit 14 China's Door Now Wide-Open for Foreign Banks129

Fast Reading Ⅰ Bank Gets Nod for Joint Venture134

Fast Reading Ⅱ Foreign Banks Go Local136

Unit 15 Known Brands Acquiring Name Recognition139

Fast Reading Ⅰ Mergers and the Supersizing of Bussiness144

Fast Reading Ⅱ Thai Company Wins Bid for Gujing Group146

Unit 16 Multinational Companies149

Fast Reading Ⅰ Mengniu Inks NBA Promotions Partnership153

Fast Reading Ⅱ Bill Gates:Microsoft to Build R＆D Parks in Beijing,Shanghai156

Key to Exercises158

Reference166

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